When you are running your business, growing sales and growing profit are related but have distinct objectives in business. We want to teach you that they require different strategies and focus areas. See below a breakdown of the main differences and why strategy is important when dealing with these: 1. Focus - What you should prioritise and consider in your business strategy. Growing Sales: Focuses on increasing the total revenue by selling more products/services or charging

Strategy is crucial for small businesses in New Zealand, the concepts and frameworks proposed at universities and by academics are applicable because it serves as a roadmap for success, helping small business owners focus their resources, adapt to changes, and achieve long-term goals. Here are key reasons why strategy matters in small business in an ever evolving planet where economies, political leadership and technological advances or changes take place in 2025 in New Zeala

Business coaching is essential to small business owners for several reasons, as it provides the guidance, tools, and support needed to navigate challenges and achieve growth. Here's why it's so valuable: 1. Clarity and Goal Setting Coaches help small business owners define clear, actionable goals and establish a vision for their business. They assist in aligning short-term actions with long-term objectives. 2. Strategic Planning Business coaches bring expertise in creating st